Tuesday, March 20, 2007

And now, a word from REAL psychologists...

One thing that has always frustrated me about the eHarmony marketing campaign is how they promote their service as the only safe and certain way to meet the "love of your life".

And, when you dig deeper into their marketing material... they suggest doing some very extraordinary things. They suggest relying on eHarmony exclusively. They counsel one woman that she needs to relax her standards on who she should consider dating.

In short... put your brain on hold, and trust the computer. And keep handing them money. After all, Dr. Clark is a real scientist, isn't he?

If you're thinking of buying into that, you really need to read this article. They explain, much better than I can, how eHarmony's extravagant claims are really hurting some people.... and how ill-founded their claims are.

Let's not throw the baby out with the bathwater, here. eHarmony is a great way to meet some people that you may not have met otherwise. I've met many women through the site, and usually saw why a computer might think we'd be a good "match". It's been a fun experience (overall), and I'm a happy subscriber.

But putting all of your eggs in the eHarmony basket? Letting the computer decide who's right for you? That's just unhealthy.

Keep your standards high. Meeting your "matches" can be fun. But a computer match, alone, doesn't mean she's right for you.

And you need to maintain that perspective in order to be successful.

PS. Yes, you should be getting more than 1-2 matches a month. That statistic is wrong... but almost everything else in the article, IMHO, is spot on.

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