Thursday, February 14, 2008

Focus on the PAYING members!

Well, the eHarmony crew has a plan to suck in a lot of men and women who feel bad about themselves because they're not "with" someone on Valentine's Day... they're offering yet another free communication weekend.

I've been pretty underwhelmed by these "events" in the past. And there's a good reason why.

When you offer something free, people give it no value.

And, in general (but not always), I find that "free communications weekend" visitors are a pretty unmotivated lot.

My advice? Don't take it personally.

And don't be afraid to say, in your first open communication, "Hey, thanks for visiting... but if you're not going to tell me anything interesting about yourself, I'll pass. Best of luck!"

Some might rise to the challenge.

But, if they're unmotivated, they're unmotivated. And you're best off in moving on to the folks who are really trying to meet you.

2 comments:

kcwebguy said...

How can you tell who is a paying member?

Scott Grey said...

Well... you can't.

But you can tell how much effort someone is making.

If they're not working to meet you - why should you work HARDER to meet them?

Save your efforts for the ones who show that they WANT to meet you.