Friday, February 23, 2007

Any last words?

Finally, we're down to the last section of "About me":

"Is there any additional information you would like your matches to know about you?"

Many of the men on eHarmony use this section as their final opportunity to confess their faults and problems to potential matches. Hopefully, by now, you know better.

There are two things you might consider putting here.

The first thing is for some of our readers.

If you're looking to date women who are over 30, and you're dating more for entertainment than for "finding the one", I'd say it in this section. Most women in this age category have deliberately subscribed to eHarmony because of its promises to provide people with the "love of their lives". And they get quite angry when they find out that the man they've talked to is not commitment-minded.

If (and only if) you're facing this problem, I'd state, in this section, the type of relationship you are looking for. But I'd still end with a call to action.

Because everyone should close with a brief "call to action".

Let's face it. To read the last sentence of your profile, you've successfully captured a woman's interest. At least, to some degree.

Now, you need to tell her what to do next.

So, acknowledge her interest, and tell her to start communication.

Even something as simple as, "So, if you want to find out more... Let's communicate.", should do the trick. No need to make it more complicated than that.

I will return (as always) on Monday... have a great weekend!

No comments: