As I've observed before, eHarmony advertising has made a remarkable shift within the last year. They're not emphasizing a heavy-handed, "Come here to meet the love of your life - or forever be doomed to be alone and miserable" message anymore. They're emphasizing that a personality match ensures easy chemistry and points to the happy couples laughing and dancing across the television screen. (And, by the way, stopped mentioning whether the happy couples were married or not.)
Again, I think it's oversold. In my opinion, most personality matches will still lack what I'm looking for in chemistry and readiness for a relationship... but the new advertising message is attracting a different kind of member.
Well, here's more proof. As our astute readers know, we've got an informal network of personal eHarmony personal blogs going (look on your left for the links).
It turns out... the female members of the blog community have both written articles about what they're really looking for. And it turns out, they're not in a single-minded hunt for "the one".
Anyway, you can read their posts here and here.
Now, I'm not saying that the women in our blog network are typical (and I mean that in a good way, ladies...), but it proves the point. Not everyone is coming to eHarmony with the singleminded purpose of marriage.
Adapt, or get run over.
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