It's the holidays again... a time of year when we see all those crappy products on T.V. that make "a great gift". And, I hate to date myself, but I call a lot of them "Ronco" products, because, a long time ago, they were the biggest promoters of these novelty items.
Now, I'm sure that these items make money, or their companies would go out of business. But, you have to admit, some of these gadgets are things that you'd never buy for yourself.
I mean... how many times have you REALLY thought that you needed your egg scrambled inside it's shell? Or felt like using a manual pair of scissors was hard work? Or felt like you needed a special gadget to melt chocolate or do push-ups?
Me either.
But they keep on trying. Endlessly.
One of the "tricks" that they use to sell this crap?
Adding special bonuses. The incessant calls of, "Buy now, and we'll include"... something else.
By now, you're probably going, "Okay, Scott. I know what you're talking about. But what does this have to do with eHarmony?"
Well, a lot of people use the "Ronco call" in their profiles.
You'll notice that most of the eHarmony profile questions ask you to name one thing. For example, what you're most passionate about. Or what trait people notice about you right away.
And so many profiles take the Ronco approach. They give a lukewarm, uninteresting answer that displays no passion or emotion.
And, to help the bad product sell, they add, "But I also"... and throw down a long laundry list of other things that they think women might like.
Women notice when you're trying to sell yourself "Ronco Style". And they realize that, most of the time, people who use this style of advertising are selling a silly, valueless product.
You're better than that.
So... Don't give laundry lists of "special bonuses if you buy now". Just answer the questions in a strong, affirmative, genuine, interesting, and brief way.
It works a lot better than the Ronco approach.
And if you don't believe me, try it free for 90 days.
Friday, December 14, 2007
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